The Spring-Summer 2025 collection comes to life through the lens of Patrick Bienert, whose deeply documentary approach to photography explores the subtle links between cultural identities and their environments. Bienert, accustomed to immersive projects, has captured the essence of the season in the heart of the Camargue, taking Arles as his starting point.

This campaign unfolds like a collection of timeless images, capturing fragments of life in Arles. The scenes, scattered across time and place, tell of life in the intimacy of an apartment, the bustle of a café, the hustle and bustle of the streets and the tranquillity of the banks of the Rhône. Each shot in this visual immersion reveals the richness of the atmosphere in the heart of Arles.